You just read the headlines of the newspaper on your IPad and realized your worst nightmare: the contracted speaker who is scheduled to deliver a keynote presentation for your annual meeting is being accused of improper conduct.

During these uncertain times, meeting professionals must be prepared to protect their organizations from media embarrassment stemming from accusations of improper behaviors. Some of the social movements pertaining to high-profile harassment and assault sandals have publicized situations meeting professionals must be willing to face. These social movement actions are affecting the hospitality industry. Meeting professionals must protect their organizations by having contractual verbiage to cover past, present and future improper actions. These should not be limited to sexual harassments or assaults. Actions such as drunken driving, participation in fights or riots, and scandalous or obscene behavior also can cause injury to, tarnish, damage, or otherwise negatively affect the reputation and goodwill associated with your organization.

As a bureau, we are revisiting the moral clause in our contract in light of the current highly charged atmosphere. Working with a reputable bureau gives you and your organization some protection because speakers should be highly scrutinized prior to being represented by that bureau. Speakers are carefully interviewed, and references are checked to ensure speakers are professional and integrity driven. (Click here for the 60-second video pertaining to this subject.) The bureau’s reputation is at stake, too, and we would not put our clients in a position of hiring someone who does not meet high moral standards.

Recently we had extended a firm offer to a celebrity who later was captured on television participating in a confrontation using abusive and vulgar language. When I contacted the celebrity’s agent stating my client wanted to pull the offer, we were met with reluctance because of the signed firm offer. However, after we wrote the reasons for cancellation and what an embarrassment it would be to my client’s organization, the agent was willing to dismiss the firm offer. If this happens to you, document everything before notification of the cancellation of the firm offer and/or contract. This will help your case even if you are using a bureau because the bureau will assist you in righting the situation.

Historically, there have been many social movements for various causes, but as our world faces new normals, it is becoming more important that meeting professionals be vigilant about protecting their organizations from difficult public moments. Take action now. Develop a moral clause for your contract. Do not wait until you are in the middle of a messy situation.

The Ugly Truth: Moral Clauses
(for Small Market Meetings – March Issue)

By Betty E. Garrett, CMP