When he’s not helping blue chip brands create contagious marketing ideas as Chief Strategy Officer at award-winning agency, Wieden+Kennedy, appearing on the TED stage, writing a column for Adweek or releasing a much-anticipated new book, he is shaping the next generation of marketers as a marketing professor at the Ross School of Business, University of Michigan. A celebrated expert on cultural contagion, meaning-making, brand strategy, and consumer behavior, Marcus shows audiences in any industry or profession how to harness the power of culture to get others to share your vision and most of all, take action.

Dr. Marcus Collins is an award-winning marketer and expert on cultural contagion, meaning-making, brand strategy and consumer behavior. He has spent his career translating culture for brands and translating brands for culture, becoming the architect of some of the best-known advertising campaigns of our time. Marcus has championed strategies for blue chip brands such as McDonald’s, Apple, Google, State Farm, Target, Peloton, and Budweiser, and even ran digital strategy for Beyoncé. He currently serves as Chief Strategy Officer for Wieden+Kennedy New York, the award-winning ad agency best known for its work for Nike and the legendary “Just Do It” campaign. He is also a columnist for Adweek, a TED speaker, and a marketing professor at the Ross School of Business, University of Michigan. His honors include being an AAF Advertising Hall of Achievement Inductee, 2022 Cannes Lions Jury Member,  and one of the favorite professors of the University of Michigan MBA class of 2022. He is also the recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award. His much-anticipated book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be declares that no matter what we do, we are all marketers trying to influence people in our daily lives and shows how to harness culture to inspire others to share your vision and take action. It will be released in May, 2023.